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Contact Us
Growthroute, the outsourced marketing department of growth companies
  • Growth Company Builder.
  • Product Launcher.
  • Partnership Developer.
  • Technology Marketer.
  • Breakthrough Generator.
  • Virtual Incubator.

fundraising & strategic partnering services

Strategic partnership preparation
  • Strategic partnership decision
  • Definition of objectives
  • Creation of pitch and supporting documents
  • Strategic partnership readiness (checklist and project)
  • Amount and deal terms selection
  • Investment type decision
  • Definition of objectives
  • Valuation (comparables, bottom-up, top-down)
  • Milestones and scenarios development
  • Financial models
  • Investment readiness (checklist and project)
  • Positioning and story development
  • Business plan creation
  • Pitch deck development
  • Pitch delivery coaching
Shortlist and
pitch the targets
  • Investor or partner shortlisting
  • Networking plan
  • Active networking
  • Introductions
  • Pitching
and manage
  • Analytical support during dicussions
  • Due diligence reviews (for investors)
  • Investment terms negotiation
  • Distribution agreement negotiation
  • Licensing agreement negotiation
  • Negotiation troubleshooting
  • Strategic partnership management
(point to each action to see a list of typical assignments)

Strategic partnerships and fundraising:
a seduction game

Growth companies usually need strategic partners, and often need outside investments to fund product and market development. At a high level, the requirements to get either are remarkably similar: know what the partner or investor is looking for, deliver it, and package the story nicely.

I have helped multiple companies do just that and turned amateurish attempts into actual partnerships and investments for growth companies.

Build a credible story backed by clear signs of market adoption

First, I know exactly what partners and investors look for and I prepare the company accordingly - that's often 80% of the work.

Second, using best practices and templates I developed, I build crisp pitching materials that resonate with the target partners and investors.

Third, I take a highly selective approach to shortlisting the right targets and I make sure to get on their radar screen without knocking directly at their door, and preferably have them contact us first.

Latest GrowthTimes blog posts on fundraising & strategic partnering

Emotional intelligence and startup fundraising (“Pathos”)

Emotional Intelligence (EQ) skills by four qua...

Image by slark via Flickr

In my previous post, I explained the importance of a logical business case anchored in compelling facts. I’ll expand in a future post on how to build a solid case. First, let’s highlight that in practice, compelling business cases will frequently fail to convince investors. And occasionally, entrepreneurs with evidently subpar business cases will manage to close a financing round. Why is that?

In a nutshell: because investors are people too. Yes… even venture capitalists. Since some may disagree on whether they have a heart, let’s just call it a right brain – the part of our brain that contains the subjective, intuitive functions.

Investors use their right brain extensively when making go-or-no-go investment decisions. While those decisions might sometimes seem illogical as a result, there are several reasons investors rely on more than just a purely analytical approach: Read the rest of the post here »

The art of Inception for fundraising entrepreneurs (“Logos”)


Image by Shing Yan via Flickr

In the movie Inception, any logical incoherence in the structure of a dream threatens to interrupt the dreamer’s suspension of disbelief – and wake them up. Pitching investors is a lot like incepting them: they need to (literally) buy into your dream. And likewise, the logic of your case must be flawless.

What makes it even harder is that, just like in the movie, most investors’ subconscious is militarized. Professional investors in particular, such as venture capitalists, have developed a fairly good BS detector, and will kick you out of their heads quickly if they detect logical impossibilities in your case. Friends and family are easier, but that’s because you’ve already overcome one of the key defense mechanisms: trust (we’ll come back to that point later in this series of post). Usually they will still turn you down if they don’t believe in your dream, though. Read the rest of the post here »

Web appsThe art of Persuasion for fundraising entrepreneurs (or what you can learn from Aristotle and Steve Jobs)

Detail of The School of Athens by Raffaello Sa...

Image via Wikipedia

As a budding entrepreneur, you might have the best concept in the world, but if you can’t communicate it effectively and persuade others to believe in you and in your project, you will fail regardless. On the other hand, mastering Persuasion could make you the next Steve Jobs (who hasn’t heard of his “reality distortion” field?)

That is especially true in the context of fundraising. Unless you have a history of building successful startups (and even then), potential investors, clients and collaborators will judge you based in large part on the credibility and rigor of your business case. Read the rest of the post here »

Web appsMarketReach workshops: click with your market

MarketReach© is a series of workshops integrated into actual “work”, all designed to identify the best market for your product and the most effective ways to connect with that market.

MarketReach is designed for company and product leaders. Together, we seek to achieve a market breakthrough, as per GrowthRoute’s self-assigned mandate. Read the rest of the post here »

Due diligence for investor in Ontario renewable energy projects

Miyanaka dam is JR east's dam for electric pow...

Image via Wikipedia

Renewable energy business in Ontario has taken off, thanks to a well thought-out Green Energy Act (see my article Could Ontario be the next Germany? in Renewable Energy World magazine on the topic, in the specific context of solar power). A financing organization retained GrowthRoute in order to conduct emergency due diligence review on a series of micro-hydro projects. Read the rest of the post here »