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Contact Us
Growthroute, the outsourced marketing department of growth companies
  • Growth Company Builder.
  • Product Launcher.
  • Partnership Developer.
  • Technology Marketer.
  • Breakthrough Generator.
  • Virtual Incubator.

product management services

Develop product market specifications
  • Feature selection and prioritization
  • Product viral feature development
  • Market validation
  • New market selection (includes workshop)
  • User experience review
  • Usability testing
  • Provisional patent and patent creation
  • PHP, MySQL, HTML, CSS, JS and Wordpress proficiency
Design the business model
  • Business model generation (includes workshop)
  • Pivoting
  • Customer acquisition model
  • Key success metrics development
  • Product versioning
  • Pricing
  • Pragmatic marketing implementation
Build market knowledge and collect feedback
  • Market research
  • Segmentation
  • Expert interviews
  • Surveys
  • Usage tracking tools
  • Pre-sale to test-client
  • Data analysis (Advanced excel, SPSS including clustering)
Manage the development process
  • Development roadmap
  • Project management
  • Outsourcing development
  • Agile Programming implementation
  • Development crowdsourcing
  • Cost control
(point to each action to see a list of typical assignments)

Build a product the market wants

It's no secret that the main success driver of any new company is whether the market wants their product - the so-called product-market fit. Having started my career as a product manager, I have since contributed to the development of multiple technological solutions , so I have a strong product focus.

Practical contributions to product development - focused on creating breakthrough

For instance, I did that by interfacing between current users, future users and the technical team to develop product market specifications.

As well as by developing complex financial models showing new paths for product innovation,

Or by identifying complementary technical partners and new market applications.

Either way, I make practical contributions to product development - focused on creating breakthrough, of course.

Latest GrowthTimes blog posts on product management

GrowthRoute’s new site and blog launched today

At last, my new site and blog are up! It has taken over a year to conceive and create, essentially because I was also busy helping other entrepreneurs the whole time and wanted to code that site myself.

Hopefully proving that a business guy with no technical degree (and worse actually: an MBA) can code, I built it using handcoded HTML, lots of PHP, MySQL, JavaScript, Jquery, WordPress and about 45 WordPress plugins. Over-engineered, it probably is, but it was fun and I learned tons.

The result: GrowthRoute, at www.growthroute.com, presents the company’s experience and offering. GrowthTimes, at www.growthtimes.com, is my blog, continuing to cover business topics of interest to entrepreneurs, product developers and managers, and investors.

Both are thoroughly integrated and include a number of innovations, several of which I will present in a follow-up post. But for now, please try it out and send me some feedback.

If you like what you see, do like my facebook group, follow GrowthRoute on twitter, and subscribe to the posts by RSS or email. To receive the posts most relevant to your activity, I suggest that you select a specific market before you subscribe. See the fixed square button on the right – change the market name if it hasn’t automatically yet based on what you read here.

Socialize workshops & deployment: make social media work for you

Social media for lead generation might be all the craze out there, but many businesses I know have little to show for their investment in it, or have yet to get started.

The trick is that social media in isolation of other lead generation techniques does not work too well.

See, social media is not designed to generate leads: that’s a by-product. But it works great upstream and downstream of other lead generation techniques.

With Socialize¬©, your team and I identify how social media can best work for you, and implement it right away, as part of the workshops’ assignments.

Interested in trying it out? Just get in touch through linkedin, twitter, facebook, or good ol’ email (you can use the “quick email” button on the left of that window).

Web appsMarketReach workshops: click with your market

MarketReach¬© is a series of workshops integrated into actual “work”, all designed to identify the best market for your product and the most effective ways to connect with that market.

MarketReach is designed for company and product leaders. Together, we seek to achieve a market breakthrough, as per GrowthRoute’s self-assigned mandate. Read the rest of the post here »

Makeover of a renewable energy system manufacturer

Passivhaus cross-section, English annotation

Image via Wikipedia

This American manufacturer of geothermal heat pumps and photovoltaic heat recovery solutions contacted me after reading my article Consolidation and Integration in the Solar PV Business, in order to create a financial and product specification model for a new product.
Read the rest of the post here »

Product design and development for semantic analysis of social graph

A social network diagram

Image via Wikipedia

A serial entrepreneur at a stealth startup in social semantics (try to repeat those last words quickly…) contacted me to assist with product development and go-to-market activities. Read the rest of the post here »