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Contact Us
Growthroute, the outsourced marketing department of growth companies
  • Growth Company Builder.
  • Product Launcher.
  • Partnership Developer.
  • Technology Marketer.
  • Breakthrough Generator.
  • Virtual Incubator.
  • digital Specialist.
digital

corporate development services

Train the team
  • Product management training
  • Product marketing training
  • Sales training
  • Leadership coaching
  • Pitch coaching
  • CRM system training
  • Feature selection workshop
  • Market selection workshop
  • Marketing mix workshop
  • Product usability workshop
Attract talent &
manage performance
  • Team design
  • Job descriptions
  • Talent sourcing and evaluation
  • Cost-effective recruiting
  • Compensation and incentive structure
  • Performance management process
Structure corporate processes
  • Corporate reporting
  • Board meeting preparation
  • CRM system design & setup (MS Dynamics, Zoho)
  • Dashboards & reporting automation
  • Managerial accounting processes
  • Corporate marketing processes
  • B2B sales processes
Build corporate leadership
  • Strategic milestone setting (with workshop)
  • Market entry or market exit planning
  • International expansion
  • Acquisitions
  • Mergers
  • Divestitures
  • Leadership team reshaping
  • Cost control
  • Company turnaround
  • Interim leadership
(point to each action to see a list of typical assignments)

Build a company around the product

A great product is just the beginning. You need to source and train new employees, manage performance, and set up key business processes.

It's also about avoiding costly mistakes

For startups, GrowthRoute is experienced in crafting effective co-founder's agreements, incorporating companies, and getting the right collaboration infrastructure at the right cost.

For growth companies in scaling mode, I have conducted workshops on strategy and sales processes, automated sales proposals, customized CRM systems, and built teams from scratch.

For large companies launching disruptive new products, I have uncovered deep market insights through discovery processes and data analysis, crowdsourced innovation, and managed critical partnerships.

Latest GrowthTimes blog posts on talent and process development

Socialize workshops & deployment: make social media work for you

Social media for lead generation might be all the craze out there, but many businesses I know have little to show for their investment in it, or have yet to get started.

The trick is that social media in isolation of other lead generation techniques does not work too well.

See, social media is not designed to generate leads: that’s a by-product. But it works great upstream and downstream of other lead generation techniques.

With Socialize¬©, your team and I identify how social media can best work for you, and implement it right away, as part of the workshops’ assignments.

Interested in trying it out? Just get in touch through linkedin, twitter, facebook, or good ol’ email (you can use the “quick email” button on the left of that window).

Web appsMarketReach workshops: click with your market

MarketReach¬© is a series of workshops integrated into actual “work”, all designed to identify the best market for your product and the most effective ways to connect with that market.

MarketReach is designed for company and product leaders. Together, we seek to achieve a market breakthrough, as per GrowthRoute’s self-assigned mandate. Read the rest of the post here »

Makeover of a renewable energy system manufacturer

Passivhaus cross-section, English annotation

Image via Wikipedia

This American manufacturer of geothermal heat pumps and photovoltaic heat recovery solutions contacted me after reading my article Consolidation and Integration in the Solar PV Business, in order to create a financial and product specification model for a new product.
Read the rest of the post here »

Preparing a leak detection technology provider for fundraising

A fire hydrant.

Image via Wikipedia

This Canadian provider of pipe leak detection solutions has a fantastic technology. When I got involved, it was clear that the sky was the limit – if only commercialization capabilities could be beefed up.

In the water business, technology is only one driver of market adoption. Even more so when clients are municipalities, and the company is looking for investors. Read the rest of the post here »

Market strategy and strategic partnership development for B2B semantic web platform

Bifurcation

Image by lrargerich via Flickr

A B2B semantic web platform considered expanding into new vertical and international markets directly and through strategic partners. They enrolled my services to assess their options. Read the rest of the post here »